Workforce Communication is the structural interaction with the internal and external labor market target groups. The aim is to recruit and connect with employees, maintain contact with current, potential and former employees and positively influence the employer’s image. Direct Recruitment, Employer Branding and Retention are a direct part of this candidate journey.
In recent years a major shift has taken place within the general workforce, with the candidate now in a central position – we call this a candidate driven market. In order to determine which strategy fits best in the current situation of your organization, we follow the journey from the candidate’s perspective and examine the various steps prior to employment. From creating awareness to actual selection and application. The use of communication is tuned to every step in this journey.
The ultimate goal is to increase the candidate experience, utilizing all aspects involved in this journey.
To do so, create a proper strategy that fits within your organization.
Direct Recruitment contains to a large extent the objective that organizations currently have with recruitment; recruiting new employees. There are a number of positions that require to be filled in as soon as possible, for which actions are set in place. The most defining characteristic of this form of recruitment is that the result should be visible in the short term. The promotion of vacancies within as many (specialist) target groups as possible is crucial.
Employer Branding can be described as a strategy to present your company’s culture and values and the added value this brings to your employees. A well-developed brand ensures that your organization is at the top of the list for potential future employees. Not only the quantity but also the quality of spontaneous applications can increase enormously. In addition, a good employer brand ensures better retention of your current employees. Increase employee engagement and motivation by making employees feel that they are really a part of your brand.
Retaining your current employees means more than just saving costs and time. When your company is able to make your employees feel that they are really a part of your brand and organization, you’re assuring your company of the retention of knowledge, and new top talent is easier attracted. The reason that your employees want to stay with your organization is also the reason that new top talent is more attracted to your organization. Therefor retention goes hand in hand with company branding. Ensure that valuable talent is seen within your organization and that they are trained to present themselves and your company.
Online Marketing as a part of your recruitment strategy.
Reaching your target audience via online marketing is another aspect that you can implement in your organizations recruitment or branding strategy. We offer several branches of online marketing such as SEA and Retargeting, via our very own specialized marketing guru’s.
Search-engine advertising are advertisements in the form of a text or image and are posted on search engines, which is usually a part of a marketing or branding strategy. One of the primary objectives of SEA is to increase the click-through rate, as the number of clicks on a website can quickly be increased through the posting of advertisement space. It can also be used to generate advertising pressure through page impressions from display campaigns.
Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. Retargeting is often very effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated their interest.
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Anita de Jonge
Junior Event Manager
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