Every few months, a new social platform promises to “fix” the problems with existing ones. BeReal would bring authenticity. Clubhouse would bring intimacy. Each follows the same trajectory: pure intentions, venture funding, growth pressure, algorithmic manipulation, inevitable corruption. I know because I tried to build one.
I spent a year building a social platform designed to bring people together in real life through social circles and communities. It failed spectacularly, like most attempts at “fixing” social media have. I realized that there is a problem with social media that can’t be solved with a new app.
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